Here are some useful tools that you can use to measure the SEO level your website is at. Measure your visitors, analyze your keywords, spy on your competitors or dig a little deeper and see the technical problems your website has!
FREE SEO Tools
There is a lot of free information and free tools out there for SEO. Most of the times what is free is not necessarily the best software to follow. However in the SEO industry there are a couple of very good free tools and some that are worth paying as well.
Metrics & Analytics SEO Tools
- Google Analytics - great tool to measure metrics across your website, you can create a lot of the reports and analyze a website in-depth by looking at their analytics
- Google Webmasters - great tool to use on your website, lets you do custom setups such as preferred domain and crawling rate, lets you see what Google sees when crawls your website including information on crawling speed and rate, back-links and more.
- XINU - excellent metrics showing back-links, monthly visits, page views, social media exposure and Alexa ranking
Keyword Tools
- Google Insights - compare keywords over a certain categories, time periods or regional locators
- Google Adwords - get the monthly search volume and most important related keywords
- Google Trends - get the latest trends in your market, right form Google
- Rank Checker - checks Google and yahoo rankings for a variety of keywords, creates excel reports that can be exported
- Search Based Keyword Tool - Google tool that shows you keywords that you are not yet targeting with a certain page
Content SEO Tools
Link SEO tools
- XENU - finds the broken links and redirects on your website
- Yahoo Site Explorer - get valuable link information about a website and its sub-domains
- Majestic SEO - in depth back-link analysis of your website
- Link Harvester - shows you the unique IP addresses linking back to your site
- Link search - start your link building strategies and look for the best sites to request links from
Local Targeted SEO Tools
- GeoTarget - it determines how well your website is optimized for a certain Geo targeted location
PPC SEO Tools
- Google Traffic Estimator - you can select the budget you want for your keywords and it shows estimated values for a given keyword
- Google Ad Preview Tool - get the most out of your PPC campaign, test your adds and count the impressions you will get
Domain Name SEO tools
- Domize - just type in your keywords and it will show you availability for all .com, .net, .org, .biz and .us extensions
- Phichic Who Is - type in your keywords and see availability immediately and related results availability on related domain names
- Suggest - creates a combination of names and keywords, pretty cool and very useful when choosing a brand name
- BustAName - based on the keywords you choose the tool finds all the combination available as domain names
Technical SEO Tools
- Header Checker - tells you weather your server returns a correct status code in order for search engines to crawl your page
- XML Sitemap Generator - generates your XML sitemaps for free
- Personalized Search - plugin will disable your personalized search settings and also adds the suggest functionality
- Multiple Datacenters - search tool throughout multiple data centers that Google has
Competitive SEO Tools
- Compete - shows metrics and lets you compare and spy on your competition
- SpyFu - also a good tool used to spy on your competitors keywords, PPC campaigns and organic rankings
- Quantcast - shows monthly traffic and us demographics for your competitors
Other Free SEO Tools
- SEO for Firefox - its an SEO toolbar which allows you to see and analyze a lot of information at once
- SEO Quake - helps you determine whats needed in terms of SEO for your website
Paid SEO Tools
Here is a list of some of the tools well worth paying for. But keep in mind that even automated tools are sometimes wrong and there are many exceptions in the SEO world.
Metrics & Analytics SEO Tools
- Raven SEO Tools - has a very good back-link analyzer, do keyword research and you can generate custom SEO reports for clients
- Omniture - best online marketing metrics and analytics tracked
Keyword Tools
SEO Software Tools
- WebCEO - a software package with a lot of metrics and a complete SEO rundown of your website
- IBP - software used to monitor your websites SEO
Training SEO tools
- SEOmoz Labs - if you are looking to learn more about SEO from a strong community this is the place to do so
Content SEO Tools
Link SEO tools
- Juicy Link Finder - finds links with an authoritative value for keywords chosen
- Majestic SEO - a tool that shows you the most valuable information link wise
Local Targeted SEO Tools
- Local Rank - check out your competitors keywords and determine where conversions are coming from for local targeted keywords
PPC SEO Tools
- Keyword Spy - monitors site spending for adwords campaigns for your competitors, offers keyword and ad copy combination and creates a list of the best keywords you should be bidding on
Domain Name SEO tools
- SEDO - find aged or valuable domain names that you can purchase for SEO purposes
Technical SEO Tools
- Crawl Test - crawls your website and lets you know why pages are not crawled
Competitive SEO Tools